As an author, you will be wanting to get as many bloggers as you can to review your book. I, like many other bloggers get new review requests sent to me every day, and I have to reject a lot more requests than I accept so that I am not bogged down with requests that could potentially take me months to get to. So how do you make yourself stand out and be one of those that will be picked rather than discarded? I can't speak for every blogger out there, but here are my top five things that I take into consideration while reading requests.
Tell the blogger a little bit about yourself. Be brief, but let the blogger know who you are. Don't send a request with no introduction. When an email contains nothing but a synopsis and a link to an amazon page, I am more likely to not reply to that request. Even if you have review request as the title of the email, I still want a sentence telling me who you are and a little bit about the book, e.g what the genre and intended reader age is. Try to personalise the email, such as mentioning the persons name or the blog name. Otherwise it will seem like you have just sent a mass email to multiple bloggers. Also, I prefer when a request is informal and friendly. Remember that bloggers are only human. Personally, an informal request makes me a lot more comfortable than a formal one. I am by no means a professional, so I feel slightly uncomfortable when I get addressed as one
Don't be presumptuous
Don't just assume that the blogger is going to accept your request. By all means provide a summary and a link to your goodreads profile or website, but don't attach a copy of your book in the first email. Wait for the blogger to get back to you. They will let you know if they want to accept the request and what format they would prefer the ebook to be in.
Do not send more information than is necessary. I once received a request where the author had sent me the whole plot condensed down into one page. Why would I want to read a 300 page book if you just told me the entire plot? I enjoy plot twists and suprises. This can't happen if I already know exactly what is going to happen before I read the book.
Read the Review Policy
If a blogger has a review policy, make sure you read it before you send a request. If for example, a blogger specifically states that they don't review erotica, chances are they're not going to want to read your book about sexy times. Ignoring a review policy means that you're wasting both your own and the bloggers time. Doing this could also mean a blogger will not accept review requests from you in the future, even if future novels meet their policy.
Do not ask a blogger to buy your book
This does not happen to me often, but it has happened. A blogger is willing to take the time to read and review your book for free, so the least you can do is provide them with a free copy. You're not losing out on sales by doing this, as you are likely to gain them from readers liking the review and deciding to buy the book.
I hope these tips have been helpful and good luck with your requests!